Creating an extensible visual style for supporting illustrations and icons.
My Role:
Illustration
Date:
2021-2023
We needed simple illustrations to display in a number of different places in the app: for user guidance and troubleshooting, to convey some of the major content themes, and to anchor the user at certain points in an interative flow (i.e. successfully subscribing.) I came up with a very light and minimal visual style, relying mostly on the soft greys and blues of the brand palette, that I was able to reuse throughout the app.
